Greenfection, spread the green, save the planet

Today, the environment is on the brink of irreversible damage. Before the impact becomes critical, we have to act. A world without biodiversity has a very bleak future. Millions of people and millions of species all share the same planet, and only together can we enjoy a safer and more prosperous future.

Taking a cue from this, Tata Steel has been investing in environmental sustainability and has played a vital role in boosting the biodiversity of the areas where it operates. Let us reconnect with nature and put in efforts to earn a reputation as a green pioneer and develop a new vision for biodiversity.

Tata Steel aspires to be the global steel industry benchmark in Value Creation and Corporate Citizenship. Its commitment towards environmental issues associated with steel production processes is reflected in its Vision 2012 statement . One of the goals of the company to reduce CO2 emissions to less than 1.7 tonnes per liquid tonne of steel (t/tls) by 2012.

On this World Environment Day on June 5, Tata Steel has launched the GREENFECTION campaign. Tata Steel believes that actions by a group of people or organizations won’t be enough. It needs to spread exponentially, like something infectious. GREENFECTION is the consciousness and resolve to impact the environment in a positive way. That is what the company wants to spread, from person to person, from cities to villages and vice versa, till the whole nation is infected with the will to make a change, to create a greener, happier future.

Tata Steel has tied up with WWF (World Wildlife Federation) – to reach out to the school children through the nature clubs in schools across 10 cities in India and conduct a tree planting campaign.

The company has planned for a green lighting of Victoria Memorial, Kolkata and lighting up Tata Centre – with Green Lights- prominently visible from a distance as part of a campaign. There are whole lots of programmes on Star News, MTV and National Geographic channels.

Furthermore, there is Tata Steel Greenfection Bacchon ki Badi Baat in association with Radio Mirchi 98.3 FM. .

As part of the engagement process, “Plant a Sapling” programme for all its employees is scheduled on the World Environment Day.

Happy Greenfection!